ASGARD DIGITAL

A STUDIO FOR CONVERSION-FOCUSED WEBSITES

WORKING ACROSS RUSSIA AND INTERNATIONALLY

There is no magic pill. All sites need testing.

There is no magic pill. All sites need testing.

In this article we will tell you why and why sites are tested...

There is no magic pill. All sites need testing.


In this article we will tell you why and why sites are tested.

There are 2 most basic stages of website testing: technical and marketing.

The main goal of the technical stage is to make sure that the website meets the stated conditions of the buyer, as well as to detect errors that may have a negative impact on this resource. To test a website, there is a specialist called a QA engineer. He tests the entire site and then puts it into production. And one more stage, which is called marketing. This stage takes much longer to test. This may take from 1 to 6 months. After the site is completed and has passed the technical test, advertising is enabled. Then a marketer gets involved and observes how people react to the site: what kind of traffic, where they look, click, where they stop, at what point they close the site, etc. And depending on the indicators, decisions are already being made. For example: you can rearrange blocks, add prices to the desired service, omit reviews that were higher, and much more. This way the site is brought to an ideal state from a sales point of view. 💡 And remember, the same website structure does not work for all areas of business, this is only checked in a test!

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