🚀 Asgard‑Digital: Launching advertising in Telegram Ads through the Stars‑cabinet
Author: Asgard‑Digital studio Date: June 15, 2025
Introduction
We, Asgard‑Digital, have developed the most detailed guide on how to independently launch an advertising campaign in Telegram Ads:
- with a budget from 2000₽;
- no agency commission and 20% VAT;
- with 30% discount when using Stars;
- through the official Stars-cabinet Telegram Ads. This material is a step-by-step instruction for marketers, SMM specialists and business owners.
1. What is Telegram Ads and Stars system?
Telegram Ads is a format of sponsored messages shown in public channels (with ≥1000 subscribers). Stars is the internal currency of Telegram, now when reinvesting stars you get a 30% discount.
Benefits of campaigning through Stars:
- 🔹 There are no extra fees - you pay only through your account.
- 🔹 30% discount reduces the cost of advertising.
- 🔹No 20% VAT when paying with Stars.
2. Preparations before launch
📌 Step 1. Registration and login
- Go to ads.telegram.org, log in through your Telegram account.
- Create an organization by linking a channel or group (admin account).
📌 Step 2. Receiving and replenishing Stars
- Earn or buy Stars using Telegram payment.
- Make sure you use your Stars balance - get 30% off.
📌 Step 3. Setting a budget
- Minimum budget – 2000₽ (~25$).
- We recommend starting with ≥500₽ per day to get analytics.
3. Setting up an advertising campaign
📋 Ad creation template:
- Text: up to 160 characters.
- Link: only to the Telegram channel/bot (t.me/… or @…).
- Display channels: manually or by topic.
🎯Targeting:
- By geo, language, channel theme.
- Users with Telegram Premium do not see ads.
📈 Bids and CPM:
- Rates in TON coins, minimum around 0.1TON per 1000 impressions.
- Stars discount reduces your bet costs.
4. Launch and optimization
- We launch a campaign and monitor the metrics.
- We compare CPM and CTR indicators.
- We adjust the target audience.
- Black/white list of channels:
- Add “bad” ones - ineffective ones - to the blacklist.
- We raise rates on effective channels - micro-bidding.
5. Analytics and scale
- Telegram Ads provides basic statistics: impressions, clicks, costs.
- Connect trackers: RedTrack, Voluum, Keitaro, etc.
- Start with a test budget (500₽) and scale up after analysis.
6. Campaign structure by budget
| Stage | Budget (₽/day) | Goal |
|---|---|---|
| Test | 500–1 000 | Testing hypotheses, collecting statistics |
| Optimization | 1 000–2 000 | Black/white lists, “mechanisms” rate |
| Scale | 2 000+ | Expansion of geo/topics, multi-creative |
| With Stars discount (−30%) and no VAT, you save up to ~45-50% on typical agency costs. |
🔚 Conclusion
With 2000₽, zero agency commission, no VAT and 30% discount for Stars you launch a ready-made advertising strategy directly in the official Telegram Ads Stars account. This guide is your starting point for growing Telegram campaigns: elegantly, economically and with clear ROI control.
🛠 Why choose Asgard‑Digital
- More than 8 years of experience in digital advertising and Telegram platforms;
- Specific instructions with proven numbers and approaches;
- Budget savings without agents and hidden markups.
If you want to continue, we will be happy to launch a campaign together or conduct an audit!