Why Isn't Your Website Generating Sales? The Top 11 Mistakes
Mistakes and shortcomings happen in every person's life. But if you know them in advance, you can create a truly good product in any niche. In this section, we will first analyze the 5 most important mistakes in website development, and the remaining 6 will be available by clicking on the link. Let's start:
Mistake #1
Unclickable phone numbers. Websites in 90% of cases are viewed from a mobile phone, and if a person decides to call you, he will need to either redial the number (if copy protection is enabled) or copy the number and paste it into the dialing menu on the phone. This is not convenient, the user will simply leave this site and will not contact it in the future. If the phone is clickable, the user clicks on the number, it is automatically dialed and ready to call.
Mistake #2
No adaptability for mobile devices. The situation is exactly the same as with non-clickable numbers; in most cases, this will cause the user to refuse to visit this site. The site should look equally good on different devices, be it a phone, laptop or desktop computer.
Mistake #3
A small number of communication channels with you. A user viewing a site may be in different living conditions. He can be at home, grocery shopping, at a meeting, on the subway, with his family, etc. Therefore, we need more forms of communication with you. While at a meeting, he will not be able to talk and will most likely want to write to you. To do this, we provide such a communication option as writing on What’s App. If he is traveling on the subway, and in order not to forget, he presses the “Call me back” button. Then after some time we ourselves contact him. Therefore, basic elements are needed, namely a call back button, clickable numbers and email, the ability to write to instant messengers (WhatsApp, etc.)
Mistake #4
Lots of text. People don't like to read large texts. Looking through the site analytics, this is very clearly visible. People love infographics, short paragraphs of 3-4 lines. Key advantages 1-2 lines each. We highlight the most important things in bold. A person glides through the site and pays his attention mainly to what we highlight. The main pillars when creating a website: Minimalism, clarity, simplicity, convenience. Brevity is the sister of talent.
Mistake #5
Lack of connected analytics tools. This is what the site needs like air. Without analytics tools, we don’t know what a visitor does on our website, what errors he encounters, what he pays attention to, what he misses. Metrics are a powerful tool, without which it is impossible to say anything about the site. As one person said, “I know half my advertising money is wasted, but I don’t know which half.” Thanks to the metric, we will find out which part exactly and we will optimize the advertising campaign for maximum impact. Additional 6 errors you can download from the link.