There is a website, but no applications? Let's figure out why this happens
You made a website, launched advertising, received applications and voila, the expectation was that sales would increase. There seem to be people, but there were no sales, or the site didn’t really influence their growth.
I often hear entrepreneurs convinced that their websites don’t work. Some people don’t believe it, others, on the contrary, thought that the site would save them now, but it didn’t work out.
And in this article I want to tell you how I sell based on website requests, how I work, how my sales processes are structured. Perhaps you will learn some things for yourself.
Many people know about the purchase decision-making process: awareness of a need, search for information, evaluation of options, that is, the immediate reaction to a purchase from a client. And before building sales, it is important to analyze all these very processes, all these stages, because sales grow when customers come to you, when they are ready to order from you.
Let’s imagine that you have made a website, clients come to you, but for some reason they don’t order from you. And so we begin to think that there is something wrong with the site, something went wrong with the advertising, incompetent sellers and many other thoughts.
🔥 In fact, you need to go a little deeper and understand what kind of clients come to you, and at what stage of the purchase decision they are at.
When a person has already realized the need to purchase, he begins to look for information. He is looking for different videos on YouTube, examples of work, that is, he wants to get some kind of vision, he wants to become some kind of expert in this matter, so that he can then evaluate and compare options.
And why good entrepreneurs have orders, because they catch customers at a very early stage, when he practically didn’t even know that he wanted to order a product.
Most likely, you catch the client when he is already comparing options, he compares by price, by quality, by delivery, and at the very last stage he makes a decision. Such clients are much more difficult to work with and the likelihood of sales growth will be less.
The sooner you start studying your customer at the very beginning of their search for information about a product or need, the sooner you will begin to catch them. You will start giving him useful things, teaching him, telling him valuable information. And then this client will completely trust you, because you will become the most important expert for him. And if you also provide these services, he will unconditionally order from you!
🔥 Again, I want to convey the key idea that the site should be 100%. This is the foundation where the user goes and leaves his contacts and then you call him. But it is important to understand which user will come to this site, with what level of awareness or at what stage of the purchase decision. This is a very important point, think about it.
How can you make sure that your sales still increase?
First, think what a person experiences when he needs your product or your service. What kind of feeling does he have inside where he starts looking for information before buying.
Let's say a person is doing renovations and wants to order wallpaper, he will soon have the interior decoration stage, what is the first thing he does? He watches videos on the Internet, or examples of wallpaper, he doesn’t yet know what kind of wallpaper he wants, but he needs it. He saw it somewhere while visiting, somewhere at a neighbor’s place, somewhere on the Internet, maybe he’ll look at some reviews on YouTube channels, which is more reliable, maybe he’ll study some sites, read articles on how to glue this wallpaper, what’s better, and the like.
Accordingly, it would be cool if you recorded some videos and talked about the types of wallpaper that exist.
And there can be thousands of such examples, because before purchasing, the client becomes aware of the need. Perhaps this is a physical need for a product, or some advertising impulse has triggered. And as soon as you understand that the client has already realized and starts looking for information, you need to build your marketing networks. Make videos on YouTube, write articles on various topics and on all available platforms, try word of mouth, that is, build comprehensive marketing in addition to the website.
🔥 And all these people who will interact with your content will come to the site already warmed up. They will already understand that you are an expert in your field. They will understand the value and importance of your product and will consciously leave requests on your website.
Finally, I will leave you with sincere and very valuable advice here.
Content rules the world. The more content you create around yourself, the more clients and applications you will have, and as a result, sales.
