What types of advertising are there in Yandex?
In this article we will talk about the most popular types of advertising in Yandex Direct For 2022, there are 8 types of advertising campaigns in Yandex.Direct, and the search system is constantly testing new formats to become more convenient for advertisers. In addition to the most popular type - advertising in search results - it is possible to advertise ads on websites that are members of the Yandex Advertising Network, in applications, as well as on the main page of Yandex search results. The first stage of placing contextual advertising in Yandex is selecting the type of marketing campaign. If you click on the “Add Campaign” tab, you will be offered several alternatives, but we will only talk about the most popular ones and analyze each of them.
Text and image advertisements
The most common type of advertising in Yandex is multi-purpose ads, which are suitable for many products and services. For example, specific advertising can be seen in the 1st and final positions in the search results. There are 4 types of text and image ads:
- Text
- Text with pictures
- Text with video
- Ads that are shown only on mobile devices (mainly needed to promote mobile applications)
Display advertising
The second method in Yadex promotion is media advertising. The main goal is to increase brand awareness. Such advertising is used by large companies (manufacturers of gadgets, cars, pharmaceuticals, etc.) in order to notify about the latest product or promotions. Such advertising occurs on banners and video materials.
Mobile app advertising
With the support of such a marketing company, you can promote your mobile application well. Various options can help turn such advertising into a highly profitable one: for example, it is possible to filter out the audience according to the type of device, operating system version and mobile method. communications.
Smart Banners
Such banners will work better for online stores. A smart banner is a product card that contains a description of the product with a photo and price list. Smart banners should be shown to those who have already visited your site or were interested in a similar product.
Dynamic Ads
Exactly the same as smart banners, only they appear in search results. The settings are all pretty identical.
Search banner
If you want to increase the popularity of your product and bring in new customers, then a search banner will be an excellent option. Such an ad appears to the right of the search engine and thus people often pay attention to such banners.
Display advertising on the Yandex home page
These banners can only be seen on the search start page. The ad is located according to the search line, this increases the chances of being viewed because it will quickly fall into a person’s field of view.