How to Promote Your Website After Launch
You have developed a website, placed it on hosting, and connected a domain to it. That's it, the site is on the Internet. What to do with it next? How to promote it? Where to register it? I will write about this in this article, and you will receive a step-by-step 12-point algorithm for what you need to do with the site immediately after its development. My name is Alexander, I am the head of the web studio for selling sites Asgard - Digital. Subscribe to me so as not to miss useful articles. Let's go! FIRST. After you have located the site on your domain, you need to register it with Yandex. Yandex Webmaster is necessary for indexing of your site to begin. SECOND. After this, you need to register your site in Google maps, enter all the necessary information about your company with contacts, phone numbers and opening hours. And in Yandex maps too. You can register your site on 2GIS and other various directories that relate to your business. THIRD. Immediately after this, you need to install and register Yandex metrics on the site. One of the most important actions, since people will visit the site and you need to obtain their IP addresses, so that in the future you can manage those who visited you and set up advertising for the target audience. FOURTH. The site must be placed wherever possible. For example, in Email, you must insert a link to your website at the bottom. Also on business cards, on various printing materials, etc. In general, wherever you advertise and where the client may encounter you. **FIFTH. **If you have social networks (if not, you need to register), be sure to post a link to your website on social networks. This not only doubles the percentage of trust in your company, but also helps to rank your site higher in search engines than others. **SIXTH. **If you use WhatsApp, Telegram and other social networks. networks, place a link to your site everywhere in the description. For example, in my WhatsApp there is a description, “Website development studio Asgard− Digital” and in Telegram as well. 🔥 Place a link wherever you can as it is an additional touch point that will also help you get clicks to your site. **SEVENTH. Install online chat on your website. The presence of online chats helps users develop a greater degree of trust in your company, because if there is a chat, then you can write, it means the company is working, and then the client will quickly receive feedback. EIGHTH. If you have a landing page or a multi-page website, be sure to include blog or news functionality. It is necessary to post news at least once a week. When users go to the site, they look at how long ago the news was posted (they look at the date of the last publication) and this gives a guarantee that the company really works and functions. If the date of the last publication was six months ago, then clearly no one is working on the site, the company is not fulfilling its functions, and most likely it has already closed. Therefore, **the presence of current articles takes place. 🔥 Be sure to set yourself a reminder to publish new articles on your website. NINE. Conduct SEO optimization of your website. It is important not to confuse SEO promotion and SEO optimization. SEO optimization will help your website look higher among other websites. That is, search engines will see your site better.
After SEO optimization, you already need to engage in SEO promotion. And this, as I wrote earlier, is the publication of various kinds of useful news on your website with a link to the main page. TENTH. To quickly get results from the site, I recommend running contextual advertising on it in Yandex. You can also additionally connect targeted advertising on VKontakte. Thanks to this, Yandex robots will see that the site is interesting and thus it will rise higher. ELEVEN. After launching the site, be sure to connect Yandex metrics to measure indicators (returning to point 3). It is necessary to set up conversion goals: the client clicked on the phone, left a request, requested a calculation, etc. **When you work with a website, you need to analyze its performance. ** It happens that because of a bad title, many people leave your site, or they do not reach the end, but there may be useful information below. Therefore, such a tool as testing is included, this is replacing headers in places, replacing blocks, etc. (There is an article below about a/b testing of the site) TWELVE. Be in trend. Don’t be lazy to analyze the Internet advertising market and the Internet marketing market, because something is constantly changing, new options are being added, new widgets, features that will increase the conversion of your site, reduce advertising costs, and will give you more targeted clients. That's all I have =) Subscribe to me right now so you don't miss useful articles. 🔥 Thanks for reading, I hope I was helpful to you. Good luck to everyone and great conversions!