What Is a Quiz Landing Page?
In this article we will look at what quiz landings are, their pros, cons, in which areas it is best to use them, let’s go... Quiz in English – text, questionnaire, quiz. This is an option to establish contact with your audience. Many people know the situation when a seller approaches you on the street and starts offering his product. There are experienced sellers who know how to sell. First they start talking about life situations, and then you quietly bought the product. Now customers are already tired of intrusive advertising. To make sales more effective, you need to start a conversation. 🔥 It is building a dialogue that can realize sales such as quiz-landing. First, a person is asked to answer 1 question, then the next, gradually leading him to purchase a product or service. What advantages can this sales strategy have?
- Attracting new customers.
- Collection of contact information.
- Communication with the audience
- Good user warm-up What about the cons? 🔥 There can only be 1 disadvantage here. Non-target audience. As a rule, these are only onlookers who want to receive a bonus at the end of the quiz without any semantic meaning. How to deal with this? =) Very simple. With quiz landings, we only catch up with the audience that was on your main page of the site and was interested, but for some reason did not leave a request on your site. A targeted quiz is always a helper, a non-targeted one is a waste of money. Quiz landing works well in areas where the purchase and consideration period is long: cars, real estate, luxury goods, etc. There is no room for thoughtless purchases in high-price segments. The middle segment, where decision-making is also difficult. For example: choosing curtains for the interior or a countertop for the kitchen. In the b2b sphere, the quiz will also be useful. You can simplify the process and offer the user exactly what he wants, find out the client’s pain points and, based on this, offer the optimal product or service. If you want to make a good quiz landing, contact the studio Asgard−Digital. We will send you a brief for its development Tel: +998 (90) 010−56−82